• Annadea To Dew Glow Serum in a red metallic bottle showing the To Dew Glow Serum label with brighten and strengthen claims, 30ml on a white background
  • Smiling model with glowing, dewy skin holding the Annadea To Dew Glow Serum red bottle close to her cheek, showcasing the brightening and strengthening serum
  • Model with radiant, luminous skin resting the Annadea To Dew Glow Serum red bottle against her cheek, reflecting the serum's natural glow and hydrating finish
  • Close-up swatch of Annadea To Dew Glow Serum showing its translucent amber gel texture, a velvety hydrating serum formula that blends seamlessly into skin
  • Close-up of the Annadea To Dew Glow Serum pump top with amber serum dripping down the red bottle, showing the lightweight gel texture of the brightening serum
  • Model with luminous, glowing skin resting the Annadea To Dew Glow Serum against her jaw, highlighting the serum's radiance-boosting and skin-nourishing results

brighten • strengthen

To Dew Glow Serum

4.7
Rated 4.7 out of 5 stars
13 Reviews

A silky, hydrating serum offering a natural glow while nourishing skin over time. Packed with rich skincare actives, To Dew provides soft radiance while keeping skin supple and moisturized with continued use. The velvety serum texture blends seamlessly under makeup for an all-over diffused glow, or concentrated on high points of face for brightened dimension.

25% off your first subscription order, all subsequent renewals are 10% off

Niacinamide + Licorice Root Extract
Visibly brightens and evens skin tone

Lipid + Humectant Complex (Squalane, Jojoba Oil, Marula Oil, Glycerin)
Replenishes essential lipids and locks in moisture balance

Ceramide Complex (NP, NS) + Cholesterol
Strengthen and reinforce the skin barrier

Hyaluronic Acid 4 Complex
Deeply hydrates on multiple levels

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To Dew Glow Serum
Woman in red athletic set on a sailboat shielding her eyes from the sun against a clear blue sky, Annadea To Dew Glow Serum lifestyle campaign
brighten • strengthen
To Dew Glow Serum
Annadea To Dew Glow Serum in red glossy bottle, 30ml brightening and strengthening hydrating serum with niacinamide, ceramide complex, and hyaluronic acid

Key Benefits

Hydrate

Hyaluronic acid and lipid + humectant complex deeply moisturize and replenish essential lipids for more hydrated, supple skin over time

Brighten

Niacinamide + licorice root extract visibly brighten and even tone, giving skin a revitalized appearance with every wear

Glow

Soft diffused glow can be worn all over for lit-from-within radiance, or concentrated on high points for definition

How it feels

A natural glow that’s good for your skin

Soft-focus, glitter-free radiance, making skin appear more invigorated and luminous with every wear

Velvety serum texture infused with skincare actives melts into skin to deeply moisturize and brighten skin over time

Feels like your skin drank a tall glass of water, appearing well-rested, nourished, and beaming from the inside out

Close-up of the Annadea To Dew Glow Serum pump top with amber serum dripping down the red bottle against a soft pink background, showing the lightweight velvety serum texture
How to apply

Blend with fingertips as the first step of your makeup routine, or on high points for highlighted definition

Wear on its own or mixed into foundation for a luminous skin base, or on high points of the face for radiant definition

How to apply

Blend with fingertips as the first step of your makeup routine, or on high points for highlighted definition

Wear on its own or mixed into foundation for a luminous skin base, or on high points of the face for radiant definition
Annadea To Dew Glow Serum in red glossy bottle, 30ml brightening and strengthening hydrating serum with niacinamide, ceramide complex, and hyaluronic acid

Glow-To Trio

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4.7
Rated 4.7 out of 5 stars
Based on 13 reviews
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13 reviews
  • KB
    Katie B.
    Verified Buyer
    4 days ago
    Rated 5 out of 5 stars
    Love the glow

    I enjoy the glow that comes from using this product. Very soft color, looks very natural.

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  • AT Profile picture for Aswathi T.
    Aswathi T.
    Verified Reviewer
    1 month ago
    Rated 4 out of 5 stars
    Love it! However....

    I purchased Annadea's Glow Serum through Amazon, and I've consistently used this product on my face the past few months. A little goes a long way, so I was able to stretch it out for more than a month. I do have oily-combo skin, so I was a bit skeptical about purchasing this; however, the ingredients were enough to convince me to buy it. I tried it on, and my gosh, what an amazing glow it gives. As I mentioned earlier, I have oily-combo skin...this product does not make it look oilier. My skin has been looking more radiant, healthy, and glowy, and I’ve really enjoyed seeing the difference over time. Also, my makeup sits so beautifully on my skin. The reason why I dinged a star was the packaging. I thought I ran out of product, but when I unscrewed the pump, there was a LOT of product that was not pumping out. I am a bit disappointed on that front; however, the serum itself is amazing.

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  • BH
    B H.
    Verified Reviewer
    2 months ago
    Rated 5 out of 5 stars
    Subtle, Natural Glow

    Love this as a base for makeup, it gives a subtle glow that looks like my skin but better. Zero shimmer, glitter or shine (as I prefer). I like patting a little bit on the high points of my face before heading out for the night as a way to quickly freshen up and look/feel revitalized.

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  • K
    Kelsie
    2 months ago
    Rated 3 out of 5 stars
    Amazing glow, broke me out😭

    I loved the way this felt on my skin, but unfortunately, it left my skin with little breakouts/whiteheads each time I wore it. I didn't seem to be affected by the PTO Glow Bronzing Serum though, which I absolutely love!

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  • AL
    Anna L.
    Verified Buyer
    2 months ago
    Rated 5 out of 5 stars
    5 Stars

    As someone who used to love a full face of matte makeup, I have loved transitioning to a light, natural, glowy look and I love the way the glow serum makes my skin look and feel.

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