California Privacy Policy
California Privacy Policy
Last updated: March 20, 2026
Scope of This Policy
This Privacy Policy explains how Annadea (“we,” “our,” “us”) collects, uses, and discloses personal information when you:
- visit our website, mobile apps, or any other online service displaying this Policy (collectively, the “Site”);
- purchase products, create an account, or participate in promotions; or
- communicate with our customer-service channels (e.g., phone, chat, email, and social media).
The California Privacy Policy supplements Annadea Beauty’s general Privacy Policy and is applicable to California residents. Further, additional supplemental terms may apply in specific regions or for specific programs. If a supplement conflicts with this Policy, the supplement controls for the covered region or program.
Notice at Collection (Summary)
We collect the categories of personal information listed in Section3 for the purposes described in Section5. We do not sell personal information for money, but we do “share” it for cross-context behavioral advertising—only after you opt in. You can optout of sale/share at any time through Your Privacy Choices.
California Privacy Notice (“Supplement”)
The following chart, required by the California Consumer Privacy Act as amended by the CPRA, applies solely to California residents and is incorporated by reference:
Statutory Category
Examples
Business / Commercial Purpose
Sold or Shared?*
Retention Period
SPI?
Identifiers
Real name, postal & email address, IP address, device IDs
Account creation, order fulfilment, fraud prevention
Shared for analytics/ads; never for money
7 yrs after last transaction
No
Sensitive Identifiers
Government ID, precise geolocation
Age restricted delivery, fraud checks
No
Deleted immediately after verification
Yes
Commercial Information
Products purchased, returns, loyalty points
Customer service, marketing analytics
Shared for ad measurement
7 yrs
No
Internet / Network Activity
Page views, clickstream, Pixel/replay data
Site analytics, personalization
Shared for cross context ads
24 mo
No
Geolocation
Approx. location from IP; precise GPS if you consent
Localized content, fraud detection
No
24 mo
No
Audio, Electronic or Visual Data
Call recordings, chat transcripts
Quality assurance, dispute resolution
No
3 yrs
No
Inferences
Profiles reflecting preferences
Product recommendations
Shared for personalization
24 mo
No
*“Sold or Shared” follows Cal. Civ. Code §1798.140(ad)&(ah). We do not sell or share PI of known minors (< 16) without affirmative opt-in.
Right to Limit SPI — California residents may direct us to restrict use/disclosure of SPI to necessary purposes. Exercise this right at Your Privacy Choices. California residents can direct us to limit the use and disclosure of Sensitive Personal Information (SPI) solely to necessary purposes. We confirm receipt within 10 business days and comply within 15 business days.
Categories of Personal Information We Collect
- Information you provide – contact details, account credentials, payment data, user-generated content, survey responses.
- Information we generate – internal customer IDs, purchase history, loyalty metrics, inferred interests.
- Information collected automatically – cookies, device IDs, IP address, browsing data, approximate location.
- Information from others – social-media platforms, data brokers, joint-marketing partners, fraud-prevention vendors.
How We Use Personal Information
- Provide goods & services (fulfil orders, process payments, manage loyalty programs).
- Communicate (transactional messages, support, marketing you have not opted out of).
- Operate & improve the Site (debugging, analytics, new features).
- Personalize content & recommendations.
- Advertise & measure the performance of our campaigns.
- Detect security incidents & prevent fraud.
- Comply with law and enforce our terms.
Recording & Tracking Notice (California)
To improve security, analytics, and customer service, we record or enable third-party collection of
- telephone calls, chats, keystrokes, mouse movements, and page views; and
- HTTP headers, IP addresses, and other electronic communications as they transit our Site.
By continuing to interact with our Site or customer-service channels after reading this notice, you expressly consent to such recording or tracking under Cal. Pen. Code §§ 631 & 632. If you do not consent, refrain from using the Site, disable cookies/JavaScript, or contact us by mail.
Pixel & Third-Party Ad-Tech (Opt-In)
We embed the MetaPixel, GoogleAds Conversion Tag, and similar technologies (“Pixels”) to measure ad performance and deliver interest-based ads. Pixels may send hashed identifiers, URLs visited, and purchase events to their platform providers. Pixels are disabled by default for California residents until you click “Accept” on our cookie banner. You may withdraw consent at any time via Your Privacy Choices, a GPC signal, or by clearing cookies.
Disclosure of Personal Information
We may disclose personal information to:
- Brands & subsidiaries within our corporate family.
- Service providers and contractors under written contracts that prohibit further sale, share, or retention beyond contracted services. We maintain written agreements with service providers and contractors prohibiting them from selling, sharing, or retaining your personal information beyond contracted services.
- Advertising & marketing providers (only after you opt in).
- Social-media platforms when you interact with their widgets.
- Public or other participants in our forums.
- Law enforcement or regulators when legally required.
- Successors in a corporate transaction.
We do not sell your personal information for monetary consideration.
Your Privacy Rights and Choices
Depending on your residence, you may exercise:
Right
Description
How to Exercise
We will comply with an opt-out of sale/share within 15 businessdays and direct third parties who received the data in the last 90days to do the same. We do not sell/share PI of minors under 16 without affirmative opt-in.
Financial Incentives
We may offer loyalty points, birthday discounts, or referral credits that require personal information. Participation is voluntary. The material terms, including how the incentive value relates to your information, are disclosed at sign-up. You may withdraw at any time via YourPrivacyChoices.
Retention of Personal Information
We follow the schedule in the California Supplement (Section3). If a category is not listed, we retain it no longer than seven(7) years after the later of (a) your last purchase/service interaction or (b) expiration of any charge-back or statutory limitation period, unless a longer period is required for tax, contract, or litigation.
Non-Discrimination
We will not deny goods/services, charge different prices, or provide a different level/quality of goods or services because you exercised your privacy rights.
Children’s Privacy
Our Site is not directed to children under16. We do not knowingly collect PI from children without verifiable parental consent.
International Data Transfers
Your information may be processed in the United States and other countries with different data-protection laws. Where required, we rely on Standard Contractual Clauses or adequacy decisions for such transfers.
Information Safeguards
We maintain technical and organizational measures designed to protect personal information. We never email you asking for passwords or payment data.
Third-Party Sites and Platforms
Our Site may contain links/plugins to third-party sites. Their privacy practices are governed by their own policies.
Contact Us
Email: support@annadeabeauty.com.
Policy Revisions and Updates
We may revise this Policy from time to time. Material changes will be announced via banner or pop-up at least 15days before they take effect, and archived versions will remain available at the link above.