Our Story

Annadea was founded on the idea that beauty should be as beneficial for your skin as it is high-performing.

Our journey to creating clean, long-lasting, non-comedogenic beauty products started in an unlikely place.
Annadea Co-Founder and CEO Olivia Adriance smiling and holding the To Dew Glow Serum in a red bottle against her cheek

How we got here

Hi! I’m Olivia Adriance, Co-Founder and CEO of Annadea. Having battled cystic acne for over a decade, I know what it’s like for beauty products to work against me.

For so long, I thought my skin was the problem, and that makeup was forever destined to break me out. But when I eliminated gluten, dairy, and refined sugar from my diet, I saw my skin clear up tremendously, inspiring me to start sharing healthy, skin-friendly recipes online.

After seeing food’s impact on my skin in real time, I was inspired to look closer at my beauty products. I found that many of my favorite long-lasting beauty products didn’t contain clean ingredients or had pore-clogging agents, contributing to breakouts. But many of the “clean” products I tried offered little color payoff, melting off my face by the end of the day. This planted the seed for Annadea.

Olivia Adriance


Co-Founder and CEO, Annadea

Custom, clean beauty that refuses to settle

We believe beauty products should work as hard as you do. That’s why our non-comedogenic products are sensitive-skin safe and long-lasting, with skincare actives that nourish skin over time and custom formulas that are rigorously designed to last all day.

Annadea is built for the woman who lives life at full volume, unafraid to pave her own unique path and embark on a new adventure. You can live your life to the fullest, knowing Annadea products are tending to your skin while boosting your one-of-a-kind glow.

long-lasting

non-comedogenic

sensitive skin safe

Annadea’s values

Close-up of a model with radiant, dewy skin and a natural luminous complexion, reflecting Annadea's skin-first approach to beauty

Skin first, always

Skin health is our #1 priority. Each Annadea product is custom-formulated by product developers with skin health top of mind: non-comedogenic, barrier-supporting, and sensitive-skin-safe
Three Annadea Power Walk Blush Serum shades swatched on a forearm — Late Date, Rose Trail, and Soft Step — shown on light skin tone

Nourishing and long-lasting

Beauty that improves skin health and lasts all day, all at once. Work, laugh, and play with peace of mind, knowing our custom formulas are designed to stay put throughout your day, while improving skin health over time
Model with deep skin tone holding the Annadea To Dew Glow Serum close to her cheek, showing a brightened, hydrated complexion

Cultivate, not conceal

Makeup should work with the woman wearing it. Our products nourish skin from the inside out, boosting long-term skin health and confidence, rather than just temporarily concealing and coloring.